TRANSMEDIA, SUMMITS AND SYMPOSIUMS
The second half of 2014 was notable for a number of interesting conferences focused on the entertainment industries. This is a tribute to organisations such as WIFT, SPADA and Script to Screen who organized, promoted and staged them. We in New Zealand really are alone in the deep blue sea, and it is always a pleasure to listen to tradecraft from overseas, especially when delivered in a Scottish burr by Pete Mullan, or in worldly LA-speak by Lee Aronsohn. Or the cultured BBC t
BACK TO THE FUTURE
A decade ago, Chris Anderson, then editor of Wired Magazine, and a former journalist at the Economist, published “The Long Tail: Why the Future of Business is Selling Less of More” (2006) an influential book which argued that demand for media was moving inexorably from the head of the distribution curve to the tail. In other words, a traditional focus on mega-hits aimed at broad based or popular appeal content would be replaced by creation and consumption along a much longer
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